Welcome to INDICUBE

Where form meets function

 International Design Awards 2015
Print Collateral Material (Bronze)

 Perspective: 40 under 40 2016
Graphic & New Media

 Red Dot Award 2016:
Communication Design

Digital Design

 Graphis 2016
Print Invitation (Silver)
Print Promotion (Silver)

 Most Valuable Companies in
Hong Kong 2017

Most Innovative Creative Agency

Things should look good and work well. At INDICUBE, you will never have to choose. Balancing aesthetics and practicality, we blend business and art with fresh innovation and consistent standards. The result is a successful communication between your brand and its consumers,

creating a memorable brand experience that makes you stand out from the crowd. Priding ourselves in what we do for our clients, their satisfaction is what drives us to excel and push boundaries.  We love what we do, and our ideas are what wake us in the morning.



Ruth Chao

Co-Founder & Creative Director

With a clear direction towards the modern and innovative, Ruth launched her career in the world of design at British Vogue and honed her skills at Lane Crawford and I.T Apparels, designing for multiple brands and institutions, from Maison Martin Margiela to Isbabel Marant, Victoria Beckham, The Met Gala, and Stella McCartney. Working in different realms of design with the Oscar-nominated art director, William Chang Suk-Ping has inspired an all-rounded dimension to her work. In 2014, Ruth and her partner Antonia Li, co-founded INDICUBE, a multi-disciplinary creative agency based in Hong Kong. Drawing from her psychology degree at the University of Bristol, Ruth’s deep understanding of the consumer psyche translates clients’ vision into multi-dimensional forms of successful visual communication. In the short 2 years since its founding, Ruth has led the creative team to win numerous international design awards, has been awarded Perspective’s 40 under 40 in Graphic Design, is an Ambassador of Design of Hong Kong, and is also their Art Director of Graphics of 2015.



Antonia Li

Co-Founder & Director of Business Development

Antonia is part of the new generation working in Hong Kong, blossoming from a mix of Eastern wabi sabi and Western classicism. Driven by her curious spirit and blessed with disarming warmth, she engages people from all walks of life to reveal their new ventures or ideas for better business. After graduating with an MBA from the Chinese University of Hong Kong, Antonia worked on both sides of the client-agency fence in her positions at Hutchison Whampoa and AS Watson Corporate PR, where she rotated among multiple teams and gained a 360º insight into marketing initiatives and advertisement production. Antonia’s cosmopolitan outlook has raised a keen awareness of the micro and the macro: that successful enterprises begin with a sensitivity to the local cultural context with an eye towards the global marketplace. Antonia is an Ambassador of Design in Hong Kong, supporting design initiatives in Asia and more.