Estée Lauder

Estée Lauder

Key Visual Design, CRM Program

The entrepreneurial woman in China today has much in common with the legendary Estée Lauder. Driven, powerful and refined, she understands the role beauty and personal care play in her everyday successes. The Estée Lauder Companies address the needs of sophisticated women who demand effective skincare products to bring out the glow in their complexions.

One of the world’s largest and most prestigious cosmeticempires, Estée Lauder launched a special VIPmembership across China to deliver prestige to

an exclusive group of customers. Elevating the stature up a level from the previous white diamond theme, we unveiled the yellow diamond—rare and highly coveted—to resonate with the target audience. Glistening stars converge in the indigo firmament and dynamise the precious stone, rendering it as radiant as the most luminous skin.

This symbolic image forms the main visual we created for Estée Lauder’s customer relationship management programme for VIP members in the China region and will be applied to leaflets and in-store collaterals all over the country. The rich gold and blue hues are derived from Estée Lauder’s signature colours.

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‘INDICUBE understood the epitome of luxury and created the main visual exclusive for our VIP customer loyalty program in the greater China. An absolute joy to work with, they took the essence of our corporate identity and translated our creative brief perfectly into unique, beautiful concepts. We have just finished working with them on a second project for the December campaign and remain happy with the consistent high standards of the INDICUBE team. ’
– Alex Slavycz, Vice President of Creative, Estee Lauder APAC