Lily & Bloom

Lily & Bloom, Buzz Concepts

Identity Design, Menu Design

A great restaurant menu is like brilliant mixology: classics reimagined and ingredients rebalanced to excite and comfort at the same time. Add to that wicked cocktails, rocking music, fun people and a welcoming space that transports you back to turn-of-the-century America, and you have a recipe for good times at Lily & Bloom, Lan Kwai Fong’s Mecca for discerning gourmands.

The blacksmith’s hammer forged the wrought ironwork that graces the handsome rooms and the inspiration for Lily & Bloom’s new motif and brand refresh. Industrial met chic with the application of a cursive typeface to the upper half of the logo, channelling the eclecticism of the indie rock movement. The menu’s combination of antique bronze and vintage denim colours embodies the restaurant’s casual and classic vibes.

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‘From the very beginning, the INDICUBE team has worked tirelessly and diligently in understanding our needs and providing great insights in the design to refresh our branding.  Their sensibility and attention to details in creating the right vibe and nuances that is so important to us is apparent in their works and efforts.  Furthermore, while they understand the heritage of our 6 year old brand they are creative in thinking out of conventional means in redesigning our logo to reflect our new image in appealing to a younger crowd expecting a more exciting hospitality experience.  We greatly appreciate them going above and beyond, around the clock, in helping to meet our tight timeline to produce the necessary designs and collaterals in great quality and efficiency.  Thank you Ruth, Antonia and the whole INDICUBE team!

– Calvin Ku, ‎Food & Beverage Director of Lily & Bloom